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Аннотация: This is Advertising

Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.

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This is Advertising

  • Модель: MYSH632663
  • ISBN 978-1-85669-647-0
  • Наличие:
    Нет в наличии
  • 4.5 (10 оценок)
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Описание

Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.

Характеристики

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