Аннотация: Subscribed. Why the Subscription Model Will Be Your Company’s Future—and What to Do About It

Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning
Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.
Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

Автор/составитель	Tzuo Tien, Weisert Gabe
Год выпуска	2019
ISBN	9780241363669
Производитель	Penguin Business
Количество томов	1
Количество страниц	246
Переплет	Мягкая обложка
Размеры	232x155x22 мм
Цвет	Белый
Тип бумаги	офсетная (60-220 г/м2)
Вес	310
Язык	английский