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Аннотация: Public Relations in modern international business. A textbook
| Автор/составитель | Menshikov Pyotr Vitalievich, Ivushkina Tatiana Aleksandrovna |
| Год выпуска | 2023 |
| ISBN | 978-5-00172-375-2 |
| Производитель | Прометей |
| Количество томов | 1 |
| Количество страниц | 278 |
| Переплет | Твёрдый переплёт |
| Размеры | 207x135x20 мм |
| Цвет | Фиолетовый |
| Тип бумаги | офсетная (60-220 г/м2) |
| Вес | 376 |
| Язык | английский |
The textbook provides a comprehensive analysis of the concepts, forms, methods and means of carrying out public relations work in the commercial sectors of the world economies in the post pandemic period. The questions considered in the book have practical significance for the professional training of PR specialists who will be working in Russian
business companies in new conditions of the global and regional markets. It is intended for bachelor, master and postgraduate students specializing in the field of "Advertising and Public Relations" at MGIMO and other universities of Russia, as well as for those interested in advertising, public relations, mass media and communication, and public administration in the economic sphere.
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Public Relations in modern international business. A textbook
-38%- Модель: MYSH4903008
- ISBN 978-5-00172-375-2
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