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Аннотация: Mission. How the Best in Business Break Through
| Автор/составитель | Hayman Michael |
| Серия | - |
| Год выпуска | 2016 |
| Кол-во страниц | 256 |
| ISBN | 978-0-241-24706-8 |
| Кол-во томов | 1 |
| Обложка | мягкая обложка |
| Вес | 276г |
The new Saatchis explain why top businesses are world-changers as well as world-beaters. Business as usual is over. Today's winners have shifted from profit-hunting, to finding their mission and campaigning it relentlessly until it becomes a market reality that changes people's lives. Drawing on the experiences of tech innovators including Google and Airbnb, retail giant Whole Foods, and fast-growing British businesses Ella's Kitchen and Decoded, Mission reveals the power of purpose, culture and campaigning in the world-beating businesses of the future. It provides a roadmap for finding your defining purpose, honing it into a story that transforms your customers into advocates and becoming an unstoppable force with the power to change the world.
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Mission. How the Best in Business Break Through
- Модель: MYSH2381495
- ISBN 978-0-241-24706-8
-
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