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Аннотация: Microeconomics for MBAs
| Автор/составитель | Richard B. McKenzie, Dwight R. Lee |
| Год выпуска | 2006 |
| ISBN | 978-0-521-85981-3 |
| Обложка | твердый переплет |
| Дата выпуска | 2006 г. |
| Количество томов | 1 |
| Количество страниц | 716 |
| Переплет | твердый |
| Страна изготовления | Великобритания |
| Вес | 816 |
This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.
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Microeconomics for MBAs
- Модель: MYSH671544
- ISBN 978-0-521-85981-3
-
Наличие:
Нет в наличии
