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Аннотация: Mastering e-Business
| Автор/составитель | Groucutt Jonathan |
| Серия | - |
| Год выпуска | 2004 |
| Кол-во страниц | 304 |
| ISBN | 978-0-333-96832-1 |
| Кол-во томов | 1 |
| Обложка | мягкая обложка |
| Вес | 324г |
'Mastering e-business' is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. 'Mastering e-business' focuses on key management, business, marketing and strategic issues. Moreover, it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chaper includes mini case studies citing real world examples. 'Mastering e-Business' is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.
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Mastering e-Business
- Модель: MYSH1218171
- ISBN 978-0-333-96832-1
-
Наличие:
Нет в наличии
