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Аннотация: Marks of Excellence. The History and Taxonomy of Trademarks

Marks of Excellence (first published 1997) offers a rigorous exploration of the trademark: it's history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. An invaluable reference tool for design students and graphic designers, the original book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. This revised and expanded edition includes nearly 500 new images and 60 pages of new material, bringing the successful title right up to date. Whilst keeping much in common with the original book, this edition, in appearance and substance, adds so much that it will still appeal to owners of the old book.

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Marks of Excellence. The History and Taxonomy of Trademarks

  • Модель: MYSH3554691
  • ISBN 978-0-7148-6474-7
  • Наличие:
    Нет в наличии
  • 4.1 (6 оценок)
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Описание

Marks of Excellence (first published 1997) offers a rigorous exploration of the trademark: it's history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. An invaluable reference tool for design students and graphic designers, the original book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. This revised and expanded edition includes nearly 500 new images and 60 pages of new material, bringing the successful title right up to date. Whilst keeping much in common with the original book, this edition, in appearance and substance, adds so much that it will still appeal to owners of the old book.

Характеристики

Мы доставляем наши товары по всей Европе, включая страны ЕС, в том числе по Латвии, Эстонии, Литве, Германии, Италии, Франции, Нидерландам (Голландии), Бельгии, Австрии, Польше, Финляндии, Ирландии, Чехии, Швеции, Дании, Португалии, Греции, Болгарии, Словакии, Кипру, Словении, Венгрии, Люксембургу, Мальте, Румынии, Хорватии, а также по Израилю, Соединённым Штатам Америки (США), Великобритании, Швейцарии, Канаде, Норвегии. Подробнее...