Аннотация к книге: Alex Steinweiss. The Inventor of the Modern Album Cover

The inventor of album art
"I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music." -Alex Steinweiss
Alex Steinweiss (1917-2011) invented the album cover as we know it. In 1940, as Columbia Records' young new art director, he pitched an idea: why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 percent.
Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold.
The book includes Steinweiss's personal recollections and ephemera from an epic career, as well as insightful essays by three-time Grammy Award-winning art director/designer Kevin Reagan and graphic design historian Steven Heller.

Автор/составитель	Heller Steven, Reagan Kevin
Серия	Bibliotheca universalis
Год выпуска	2015
ISBN	9783836557764
Производитель	Taschen
Количество томов	1
Количество страниц	549
Переплет	Суперобложка
Размеры	203x145x47 мм
Цвет	Серый
Тип бумаги	мелованная
Вес	1318
Язык	английский